What you will do
- Work closely with the social media planner and copywriter to bring to life concepts on a weekly basis that underscore key messages across health, mental wellness and economic empowerment
- Translate concepts, briefs and information the audience needs, into designs that are visually enticing, easy to read and understand, and emotionally engaging
- Create online visual design, typography, infographics, visual concepts, logos, icons, and other interactive concepts
- Ensure a consistent, integrated brand perception and visual experience across products – like videos, website, social feeds
- Staying in the loop and on top of the latest standards, changes, trends in the visual design field
Who you are
- Formal design training with a foundation in typography, layout & general design
- You have a passion for and comfort with illustrations
- Minimum 4 years experience of building up a robust portfolio and/or has worked across a multitude of brands as a freelancer or in-house visual designer
- Working familiarity of motion design, sound, and video will be appreciated – but not a must
- You must have experience of building a brands visual language from the ground up
How to tell if you are the right candidate for this role
- You are comfortable with building on the foundations of good brand and visual design foundations – you don’t like changing things just because it was done by someone else
- You respect brand design principles, and like to explore dimensions within them – rather than have everything look different all the time
- You are rationally motivated, and believe in having an evidence based approach to design changes
- You are a storyteller who uses design as a way to create impactful stories that leave a lasting impression
- You understand and enjoy the digital space especially social media and love trying the various trends, challenges and have active social handles of your own
- Strong proficiency in Hindi and English, both verbal and written
- Comfortable with complex organisational structures and multiple stakeholders
- Comfortable with shared decision making
- Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society
